- Non-Store Marketing
- ⇡ Versandhandel.
Lexikon der Economics. 2013.
Lexikon der Economics. 2013.
non-store retailing — tecniche di vendita che non implicano la presenza fisica del consumatore nel punto di vendita. Tali sono tutte le forma di marketing diretto e telemarketing come ad es. vendita per corrispondenza, per telefono, via home computer, internet, ecc … Glossario di economia e finanza
Store brand — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
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Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
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